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StoreFront  Productions

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A discreet haven for private dinners and cocktail gatherings, Lily Pond extends its allure across both New York City and Los Angeles.

Lily Pond

For over a decade, Croft Alley has been a culinary cornerstone, evolving from a hidden gem nestled in the alleyways of West Hollywood's Melrose Place to a 24-hour operation at The Standard Hotel in Hollywood. We've proudly popped up at esteemed venues like The Roosevelt Hotel and have now established our flagship location in the heart of Beverly Hills.

Croft Alley:
Los Angeles

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Keep an eye out for the glowing bar light signaling the arrival of Martini Confidential, a thrilling cocktail pop-up experience that brings its charm to both New York and Los Angeles.

Martini Confidential

Image by Eaters Collective
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